Privacy Policy


Respecting your privacy and maintaining the security of your private data is a priority at Global Food Merchant Holdings Sdn Bhd [(Registration No. 201601033218 [Co. No. 1204159-M]) (collectively referred to as ”GFM”, “we” or “us” in this policy)We shall handle your privacy data fairly and legally at all times.


(a)           In this policy, ‘Personal Data’ refers to information that relates directly or indirectly to you, who is identified or identifiable from that information, or from that and other information.

(b)           When you transact with GFM, you may be requested to furnish your Personal Data from time to time. To improve services to you, we may need to share your Personal Data with our third-party Service Providers. This will be done in accordance with the policies stated herein. GFM may also utilize your Personal Data in combination with other relevant information to improve the products and services of GFM. This will not be possible without your Personal Data.


When you carry out transactions with us, we may collect the following Personal Data from you:

  • Name
  • National registration identity card (NRIC) number or passport number
  • Gender
  • Contact information such as:
    • telephone number
    • e-mail address
    • postal address
    • contact preference
    • salary range

The list of Personal Data stated above is not exhaustive and may include other relevant Personal Data subject to the nature of the transaction.


(a)   Your Personal Data that we collect allows us to process your transactions with us in a timely, relevant and meaningful manner and to better serve your needs.

(b)   Your Personal Data also allows us to keep you posted on our latest promotions, announcements, and events, as well as assisting us in improving our products and services.

(c)   From time to time, subject to your consent, we may use your Personal Data to send important notices, emails, push notifications, letters, WhatsApp Message or short messaging service (SMS) messages to you. These communications will be consisted of information on our promotional activities, your purchases and policy updates/changes. As such information is crucial in your dealings with us, you are advised not to opt-out of receiving such communications.

(d)   We may also use your Personal Data for internal purposes such as auditing, data analysis, and research to improve our products, services so as to enable a better understanding of your needs.

(e)   We may have to share your Personal Data with third-party providers that provide services such as information processing, payment processing, order fulfilment, delivery, managing and enhancing customer data, customer service, and customer research or satisfaction surveys.

(f)    We also need your Personal Data to verify your identity and to enable us to manage customer services interactions (including refunds) with you.

(g)   Your Personal Data is also important for crime and fraud prevention, detection and related purposes.


We will take necessary precautions, both administrative and technical, to safeguard your Personal Data against loss, theft, misuse and unauthorized access, disclosure, usage, alteration or destruction by:

  • encryption of data;
  • regular cyber security assessments of all service providers who may handle your Personal Data;
  • security controls which protect the entire GFM IT infrastructure from external attack and unauthorized access; and

(d)   internal policies setting our data security approach and training for the employee.


(a)   We endeavour to make it easy for you to update and keep your information accurate, complete and up to date. We will retain your Personal Data for the period necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is permitted or required by law.

(b)   You can help ensure that your contact information and preferences are accurate, complete, and up to date by contacting us at yesido@thefoodmerchant.com.my to update your Personal Data. You may also request us to correct any of your Personal Data if you are aware that it is inaccurate or delete the data if we are no longer required to retain it by law.

(c)   We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize others’ privacy, are extremely impractical, or for which access is not otherwise required by prevailing laws or regulations.

GFM reserves the right to update and amend this Policy from time to time. Any material changes to this Policy will be updated and published on our website.

Copyright © 2023 Global Food Merchant Holdings Sdn Bhd

Copyright © 2022 Global Food Merchant Holdings Sdn Bhd